An Exceptional Property.A Thoughtful Strategy.
A personalized real estate proposal thoughtfully prepared to position your property, elevate its presentation, and guide your next move with confidence.
A Distinctive Approach to Your Sale
Every property has a story, and every successful sale begins with a strategy that honors its unique qualities. This proposal brings together thoughtful positioning, compelling presentation, and a tailored approach designed around your property and your goals.
Having spent over 50 years with your family deeply immersed in real estate, you understand better than anyone that exceptional results require more than simply placing a sign in the ground. In today's shifting Seattle condominium landscape, where 2040 43rd Ave E #313 spent eight months without an offer, the difference lies in how the asset is introduced, staged, and actively represented to qualified buyers.
Your plan to complete essential renovations — expanding the kitchen layout by 3.5 feet, modernizing the bathroom, and refining the interior palette — provides the exact architectural catalyst needed to transform this waterfront home into one of Madison Park's most desirable residences.
Celeste Zarling
Realogics Sotheby's Intl Realty
2040 43rd Ave E • Unit 313
A prized residence at Lakeside West Condominiums — wake up to gentle lake breezes and live steps from Madison Park village shops and waterfront dining.
Main Living & Entertaining Area
Waterfront Living on Lake Washington
Lakeside West represents one of Madison Park's few true waterfront opportunities. Residents enjoy immediate proximity to Madison Park Beach, Lake Washington shores, charming bakeries, gourmet grocers, and iconic neighborhood dining like Cactus and The Attic.
Assigned garage parking with electric vehicle charging capabilities and all utilities included through the association provide effortless, low-maintenance urban luxury.
- •Rare waterfront condominium community on the peaceful shores of Lake Washington
- •Madison Park location — walking distance to village boutiques, cafes, and waterfront dining
- •Designated parking space included with building EV charging station access
- •Spacious 869 sq ft layout with convertible 2nd bedroom / executive home office / formal dining
- •Expansive private patio/deck with water and garden breezes
- •Professionally managed, smoke-free residential community with secured access
Original vs. Post-Renovation Vision
Drag the interactive slider below to see how opening the kitchen by 3.5 feet, replacing the bath, and modernizing finishes elevates 2040 43rd Ave E #313 to its $585,000 target positioning.
Expand Kitchen
Open & expand kitchen by ~3.5 feet to create fluid entertaining space
Full Bathroom Replacement
Replace existing vintage bath with modern luxury spa vanity & tiles
Cosmetic Modernization
Designer paint palette, updated lighting, hardware, and premium flooring
Strategic Staging & Launch
Complimentary whole-house staging, photo/aerial package & aggressive marketing
“In Seattle's condo market, buyers will happily pay top-of-market ($585K) for turnkey elegance, but heavily discount homes requiring post-closing contractor management. Renovating first is your highest-ROI decision.”
— Celeste Zarling, Lifestyle & Real Estate AdvisorPositioned With Purpose
A strategic pricing recommendation crafted from comprehensive Madison Park comparable sales analysis, reflecting your post-renovation presentation.
Targeting ~$673/sq ft for a modernized, open-kitchen 2-bedroom waterfront condominium with parking and EV capabilities in prestigious Madison Park.
Full 72-Page Market Report
Our exhaustive market analysis examines recent active, pending, and sold condominium comparables throughout Madison Park and Lake Washington waterfront enclaves, highlighting price per square foot velocity and inventory trends.
Transparent 5.5% Total Representation
In line with Washington real estate guidelines and complete transparency, the proposed fee breakdown includes all complimentary marketing, staging, and media:
A Curated Approach to Maximum Exposure
Our itemized, 22-step marketing strategy leaves nothing to chance. From complimentary professional staging to international Sotheby's syndicate distribution, every detail is engineered to generate qualified buyer demand.
Sign Installed & Curb Appeal
Custom Video Tour
Whole House Light Clean
Staging Entire House (until appraisal)
Photo & Aerial Package (40 Photos, Drone, Floor Plan)
Prepare and Sign Legal Forms & Disclosures
VoiceDrop Direct to Active Buyers
Email Top Mortgage Lenders
Email Top Producing Agent Lists
Dedicated Buyer Lead Capture Website
Targeted Email Campaign to Buyer Database
Madison Park Neighborhood Announcement
Buyer Lead Capture Directionals
Reverse Prospect Agent Follow Up
Social Media Video Reels & Shorts
Order Comprehensive ListReports
Schedule Catered Broker & Public Open Houses
Post to YouTube, Facebook, and Instagram
Text Drop Property Video to Qualified Database
Google, Instagram & Facebook Ad Blitz
Syndication to Over 800 Portals & Sotheby's International Network
High-Gloss Editorial Print Marketing & Flyers
Global Prestige. Hyper-Local Precision.
Your property is syndicated directly across 800+ top real estate portals globally, featured in Sotheby's auction house publications, and delivered directly to the Pacific Northwest's highest-earning buyers.
View Your Tailored Marketing Proposal
Click to View Your Tailored Marketing Proposal
Access the complete, confidential 10-page marketing presentation prepared by Celeste Zarling for 2040 43rd Ave E #313.
Understand Your Potential Net Proceeds
Explore the financial breakdown of your proposed sale using the figures and calculations provided in your personalized seller net sheet. Adjust the sale price to preview scenarios immediately.
Disclaimer: The displayed figures are estimates based strictly upon the parameters of the supplied seller proposal and Washington State closing tax guidelines. Actual net proceeds will be calculated on the final settlement statement issued by the chosen closing escrow firm.
Addressing Your Priorities & Pain Points
Real estate decisions for a treasured family estate deserve straightforward dialogue. Here is my personalized opinion regarding your key motivations, current agent relationship, and 8-month listing challenge.
Have questions that aren't covered here? Let's talk frankly about your timeline, contractor progress, or staging plans.
Request a Private Advisory Discussion →
Personal Guidance. Exceptional Presentation.
Celeste Zarling is a Lifestyle & Real Estate Advisor with Realogics Sotheby's International Realty — specializing in curated, relationship-driven residential experiences throughout Seattle's most sought-after waterfront enclaves.
Her approach is deliberately personal: understanding the distinct narrative of each home, the priorities of each seller, and the craft required to translate both into a compelling, market-ready presentation. From thoughtful staging and architectural photography to proactive buyer outreach, every detail is composed with intention.
A thoughtful plan, from preparation to launch.
- 01
Review Your Personalized Proposal
Review my recommended pricing, marketing strategy, and estimated net proceeds. We'll discuss your questions and align the plan with your goals.
- 02
Sign the Listing Documents
Once you're ready to move forward, I'll guide you through the listing agreement, required disclosures, and supporting paperwork.
- 03
Confirm Your Timeline
Together, we'll establish preparation dates, photography appointments, and a target launch date that works with your schedule.
- 04
Prepare Your Home
I'll help prioritize cleaning, decluttering, repairs, landscaping, and staging recommendations so your home makes a strong first impression. We'll agree on the scope and any costs before scheduling services.
- 05
Capture Your Home's Story
Once your home is ready, I'll coordinate professional photography and any video, floor plans, or additional media included in your marketing plan.
- 06
Finalize Pricing and Marketing
We'll review current market conditions, confirm the listing price, and finalize your property description and marketing materials before launch.
- 07
Launch and Welcome Buyers
I'll coordinate the agreed launch strategy, showing arrangements, broker outreach, and open houses as appropriate, keeping you informed along the way.
- 08
Review Feedback and Next Steps
After launch, I'll share buyer feedback and activity updates, recommend adjustments when needed, and guide you through offers, negotiations, and the path to closing.
You’ll have a clear plan, thoughtful preparation, and my guidance at every step.
Let’s Plan Your Next StepsA conversation — never an obligation. We’ll simply explore whether this plan feels right for you.
Your Next Chapter Begins with a Conversation.
A thoughtful plan begins with understanding your priorities. Let's discuss the strategy, the numbers, and the next steps toward a successful sale of 2040 43rd Ave E #313.
Lifestyle & Real Estate Advisor
Realogics Sotheby's International Realty
Equal Housing Opportunity. All figures derived from supplied seller proposal & public listing records.